Maxim – The Oversized Soft Square That Flatters Without Trying
There is a particular quality that the most flattering oversized frames share: they carry their size with ease rather than effort. Maxim by WEISS OPTIX is built on exactly that principle. A large soft-square silhouette in handcrafted semi-transparent acetate, with gently rounded corners and a frame body that carries its proportions with complete ease — it is the frame that adds presence and polish without requiring either to be announced.
Four colorways in lavender, mineral grey, black, and red tortoiseshell. A silhouette that flatters round and oval faces. Effortless sophistication, worn with all-day comfort.
Oversized Soft Square: The Shape That Balances and Flatters
Maxim’s silhouette is large and generous, with a square lens shape that has been softened at every corner — the angles are present but not hard, the proportions are bold but not overwhelming. The upper rim carries a subtle upward arc that adds a quiet lift to the face, and the overall frame width is calibrated to balance rather than dominate.
For round faces, the square geometry adds definition and structure, reducing the perception of roundness without erasing the face’s natural warmth. For oval faces, the proportions sit in natural balance, adding presence without disrupting harmony. The genderless design means Maxim adapts to the wearer rather than prescribing a look — it is the frame that works as well with a tailored coat as with a weekend wardrobe.
Semi-transparent acetate temples extend from the outer corners, maintaining the frame’s material consistency from front to side and adding a lightness that solid temples cannot achieve.
Handcrafted Acetate: The Material That Earns the Size
Maxim is constructed from handcrafted premium acetate — a material chosen because the oversized soft-square frame body requires a material with genuine depth and surface quality to carry it. The semi-transparent construction allows light to pass through the frame body, creating a surface that reads differently in different light conditions: more present and defined in direct light, quieter and more unified in softer conditions.
The handcrafted construction means each frame carries a surface quality that machine-made acetate cannot replicate. The result is a frame that is lightweight, durable, and comfortable enough for all-day wear without pressure or fatigue.
Four Colorways: From Lavender to Red Tortoiseshell
Maxim’s palette spans the full range of the oversized soft-square character — four colorways, each one a different expression of the same considered silhouette.
- Lavender — a soft, semi-transparent lavender that fades from a deeper purple at the upper rim to near-transparent at the lower. The most expressive of the four — the colorway that adds a quiet pop of color without committing to a saturated statement. Particularly effective in natural light, where the purple undertones reveal a warm depth.
- Mineral Grey — a cool, semi-transparent grey that reads as understated and contemporary. The colorway that pairs with the widest range of wardrobe choices and reads as considered in any context — the versatile choice for those who want the oversized silhouette without the color commitment.
- Black — a deep, solid black that amplifies the soft square’s structure and works in every context without qualification. The essential — the colorway for those who want the frame’s presence to speak quietly and consistently.
- Red-Tortoiseshell — a rich, layered pattern that weaves deep red and olive green into a surface with genuine visual depth. The most characterful of the four — the colorway that carries the warmth and complexity of a classic tortoiseshell with a red saturation that makes it distinctly contemporary.
Where Maxim Belongs
Maxim is the frame for those who want an oversized silhouette that flatters without overwhelming — large enough to make a statement, soft enough to wear every day. The handcrafted acetate construction makes it genuinely practical for all-day wear. The four colorways cover every register from expressive to essential.
Discover Maxim
An oversized soft-square silhouette in handcrafted semi-transparent acetate. Gently rounded corners and a subtle upper arc that adds a quiet lift. Four colorways — Lavender, Mineral Grey, Black, and Red-Tortoiseshell — each one a different expression of the same effortless sophistication. Maxim by WEISS OPTIX is for those who understand that the most flattering frames are the ones that carry their size with ease.
At WEISS OPTIX, we believe truly considered eyewear disappears into your life while elevating everything around it. Maxim flatters without trying, and wears without effort.
